Reebok has officially given Rick Ross the boot.
The company announced Thursday that it is parting ways with the Miami rapper after weeks of controversy surrounding his “U.O.E.N.O.” date rape lyrics. In the song, Ross states, “Put molly all in her champagne, she ain’t even know it/ I took her home and I enjoyed that, she ain’t even know,” causing an uproar among listeners.
In a statement to TMZ, Reebok said:
Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”
The decision comes just a week after Ross’ half-assed Twitter apology in which he said he doesn’t condone rape and was sorry for “the lyric interpreted as rape.”
Women’s rights group UltraViolet was a vital piece in bringing down the “boss,” collecting nearly 100,000 signatures for their “Drop Rick Ross” petition while staging a protest outside of Reebok’s New York flagship store.
Ross has yet to comment on the announcement.