Mayor Eric Adams and NYC & Company Kick Off ‘NYC Winter Outing’ Today with Lighting Ceremony at the Empire State Building

NEW YORK — New York City Mayor Eric Adams today launched the start of NYC & Company’s NYC Winter Outing event with a lighting ceremony at the Empire State Building Observatory. Mayor Adams kicked off the event alongside Michael James Scott, who plays the role of the Genie in Disney’s Aladdin, and Charlotte d’Amboise, who plays the role of Roxie Hart in Chicago, as well as performer Michael Scirrotto. The building will be lit in blue and white this evening in honor of the NYC Winter Outing. 

“In New York City, we like to combine the very best of what we have to offer,” said Mayor Eric Adams. “What better way to celebrate our city than by supporting our incredible restaurants, hotels, Broadway shows, and attractions. Thanks to vaccinations and testing, we can bring our city back stronger than ever and enjoy everything that makes this place the greatest city in the world.”

“We are pleased to bring NYC Winter Outing back this year, with safety at the forefront thanks to the City’sKey to NYC requirements,” said Fred Dixon, president and CEO, NYC & Company. “The program offers exceptional deals on dining, Broadway, arts and culture, performing arts, tours, and hotels during a time with less crowds. We encourage locals and visitors to show their support for businesses, big and small, across all five boroughs by taking advantage of these only-in-New York City experiences now.” 

“Today’s lighting ceremony underscores our message that New York City is open for business,” said Charles Flateman, NYC & Company Board Chair and Executive Vice President, The Shubert Organization. “With the launch of NYC Winter Outing, we are supporting and boosting businesses across New York City’s five boroughs, showcasing the best in Broadway, arts and culture, dining, hotels, attractions, and more.”

NYC Winter Outing includes prix-fixe menus at more than 500 restaurants; 2-for-1 tickets to 17 Broadway shows and more than 45 attractions, museums, tours, and performing arts; and 22 percent off the standard retail rates at nearly 130 participating hotels across all five boroughs through February 13. Reservations for all the deals are currently available at

New Yorkers and visitors must adhere to the City’s Key to NYC guidelines and check participating businesses’ websites (available upon clicking into each of the four programs at the for individual requirements, protocols, timed ticketing, and more. 

About NYC & Company:
NYC & Company is the official destination marketing organization and convention and visitors bureau for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity, and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit

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